Brian Town. Fractional CMO.
Look. I could put a bunch of fancy marketing words and BS in here, but you don't have time for that. You just want to know if I can get the job done.
I can.
You need someone who understands your business, crafts a strategic plan, and then gets to work. Whether you're in trades, manufacturing, service, or software, I understand your work.
So, if you're reading this and thinking, "Finally, someone we can work with." Let's talk.
I don't complicate things, I just work. Its all I have ever done. I am Gen X, we have the best music and we love work.
Marketing with ROI with a simple plan…crazy right?
A bunch of marketing BS below, and a simple 10 step plan to get it done.
Brian Town
CEO of Michigan Creative, is a Fractional CMO, mentor, and coach. He has over 20 years of experience in multiple fields, specializing in trades, manufacturing, trade talent marketing and software. With a talented 20-person creative agency, Brian brings a unique perspective to each client, ensuring exceptional results. (All true , but marketing fluff.)
Book 15 with me.
Call me. 517-899-4533
Email me.
Send me a nice letter.
Or don't.
Why now?
You need to be ready for the competition that doesn't even exist yet.
In a rapidly evolving marketplace, our biggest challenge may not be the competition we know, but the competitors yet to emerge. These future rivals are waiting in the wings, hungry and eager to disrupt the status quo. They are smarter, faster, technologically savvy, expert marketers, and potentially better funded. When they appear, they will be ready to pounce, seizing opportunities with agility and innovative strategies.
In this dynamic landscape, it's not just about being a leader today; it's about fortifying that leadership for tomorrow. These future competitors will arrive with fresh perspectives, harnessing the power of advanced technology and marketing prowess to capture the attention of our consumers. They will be adept at navigating the digital world, using social media, SEO, and other digital marketing tools not just competently, but masterfully.
The question is, when they show up, will your company be ready? Will you already be top of mind for all your consumers? The goal is to establish such a strong brand presence and loyalty that even when these new competitors emerge, your consumers' choice will remain unwavering.
This is where the investment in marketing becomes crucial. We need to build a brand so robust and deeply connected with our consumers that no matter how appealing these new entrants are, your customers' loyalty remains unshaken. It's about creating a legacy and a bond with your audience that is so strong that it withstands the tests of time and competition.
By starting now, we are not just preparing for the current market but future-proofing against competitors who are yet to make their move. We will be the benchmark they strive to reach, the established leader they have to contend with. Let's not just keep pace; let's set the pace and stay so far ahead that catching up becomes a formidable challenge for any newcomer.w
The10. A proven process to get sh*t done.
My methodical marketing approach involves The10, The3, and Next5, ensuring comprehensive strategies for sustained growth and success.
Our Ethos
You've found your forever agency.
More than just a provider of services, we are your lifelong partner. Boasting extensive experience in manufacturing, combined with a diverse array of industry expertise, innovation, and Detroit grit, our team embodies the hardworking ethos of the Midwest.
In a world that constantly evolves, you need an agency that not only keeps pace but also leads the way. That's where we come in. Our guiding principle, 'living to create,' ensures every project receives a fresh perspective and an unwavering commitment to exceed expectations. Opting for Michigan Creative means choosing a partnership that cherishes leadership, creativity, positive impact, and unwavering determination. We tailor strategies to meet your specific needs, crafting experiences and delivering impactful results.
We think about both today and the next ten years. How do we communicate with your customers now, and how will we reach the customers of tomorrow? Your competitors may have access to the same information, tools, and capital – the question is, how will you stay a step ahead?
You hire an elite force to lead the way.
Maximizing Growth in 2024: The Crucial Role of a Fractional CMO
As we step into 2024, the landscape of business and marketing continues to evolve at a rapid pace. In this dynamic environment, the role of a Fractional Chief Marketing Officer (FCMO) has become increasingly vital for businesses seeking to navigate these changes effectively and drive strategic growth.
The Rise of the Fractional CMO
The concept of a FCMO has gained traction in recent years, offering businesses a way to access top-tier marketing expertise without the full-time executive price tag. This model is particularly appealing in an era where agility and strategic flexibility are key.
Why Hiring a FCMO is a Strategic Move
  1. Access to Elite Expertise: FCMOs bring years of experience and specialized knowledge, typically at a fraction of the cost of a full-time CMO.
  1. Cost-Effectiveness: Particularly beneficial for small and medium-sized businesses, a FCMO allows for high-level marketing leadership without the burden of a hefty salary.
  1. Strategic Focus: With their broad experience, FCMOs provide a strategic vision that aligns marketing efforts with the overall business goals.
  1. Flexibility and Scalability: The flexibility of a FCMO is ideal for businesses experiencing rapid growth or undergoing changes, as they can scale their involvement up or down as needed.
  1. Fresh Perspective: Bringing an outsider’s view, FCMOs can offer new insights and innovative approaches to marketing challenges.
The Impact of a FCMO
The influence of a skilled FCMO extends across various aspects of a business:
  • Enhanced Brand Positioning: They can redefine how a company is perceived in the market.
  • Increased ROI: By implementing data-driven strategies, FCMOs ensure marketing efforts translate into real results.
  • Customer-Centric Strategies: Their expertise in modern marketing techniques can help tailor strategies that resonate with target audiences.
  • Navigating Digital Transformation: FCMOs are adept at steering companies through the complexities of digital marketing.
As businesses adapt to the changing tides of 2024, the decision to hire a Fractional CMO can be a defining factor in achieving sustained growth and market relevance. The FCMO model not only offers financial flexibility but also provides businesses with the strategic firepower needed to compete and thrive in today’s fast-paced market.
For businesses contemplating their next strategic move in marketing, considering a Fractional CMO could be the key to unlocking potential and driving success in 2024 and beyond.
Want to talk FCMO? Book 15 with me: